Sony Unveils Olivia Rodrigo-Designed LinkBuds S with Custom EQ Modes
These Earbuds Feature Exclusive Audio Profiles Crafted by Olivia Rodrigo and Her Producer, Along with a Handpicked Purple Finish
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A Collaborative Effort Sony partners with pop sensation Olivia Rodrigo to create a unique edition of its LinkBuds S earbuds, offering more than just style.
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Tailored Sound Experience These special LinkBuds S earbuds feature two custom EQ modes, meticulously tuned by Olivia Rodrigo and her producer, Daniel Nigro, to optimize audio for her albums “Sour” and “Guts.”
User-Friendly Integration The custom EQ profiles are seamlessly integrated into Sony’s Headphones Connect app, enhancing the listening experience when paired with the signature LinkBuds S via Bluetooth.
Unique Design and Sustainable Materials The earbuds and their charging case sport a distinctive purple marbled design, claimed to be personally styled by Olivia Rodrigo. Sony emphasizes that the marbled pattern is a result of using recycled materials, ensuring each pair of LinkBuds S x Olivia Rodrigo is one-of-a-kind.
Familiar Comfort and Performance While the exterior is unique, the LinkBuds S retain their comfort and performance characteristics. These earbuds are praised for their lightweight fit and support for Soni’s high-bitrate LDAC Bluetooth codec.
Marketing and Exposure Soni plans an extensive marketing campaign, featuring promotional videos and billboard placements in Times Square. The signature LinkBuds S will also be featured in various media activations, including Hulu, Spotify, and Thursday Night Football.
Preordering and Availability Preorders for Sonyi’s Olivia Rodrigo LinkBuds S are now available through multiple platforms, including her website, Sony.com, Amazon, and Best Buy. Notably, the special edition is priced the same as the standard model.
A Playful Nudge at Apple The article concludes with a playful reference to Apple, speculating on the potential for signature AirPods Pro with artists like Taylor Swift, following in the footsteps of past collaborations like the U2 iPod.
